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We are all accountable For Setting The Ethics In Online Marketing

In our world of online business, many things have failed.  In fact, something has gone awfully wrong.  In the pursuit for riches and success, business ethics haven’t so much fallen by the side of the road, as they have been worn to shreds, trampled on, and burnt to ash.  Once, perhaps there was a loose form of rule that applied, merely now there only exists forms of chaos, greed, and hype.  Maybe your little corner of the Internet is not quite this bad, but for most — especially our prospective customers — this is a daily online occurrence.

Business ethics require integrity.  Integrity refers to reliability, consistency, and wholeness.  Ethical businesses take care of people with admiration, honesty, and integrity.  They uphold their promises, and they honor their commitments.

The global, international concept of business is primarily based on the tenet of competition for limited assets.  This results in the routine of getting the most out of one’s gains at the expense of others.  This, in due course, has the outcome of creating a class structure of those who “have,” and those who “have not.”  This is really equal to ” eliminating the enemy” — effectively, other human beings.  This could even be viewed as a form of suicide, if we take into account the old cartoon character, Pogo.  He’s renowned for saying that the enemy is “Us.”

A model of “ethics” is based fundamentally on moral principles.  That is, the principles of right and wrong, as determined by the core human standards that we, as humans, hold treasured in our hearts.  These are underlying values of love, compassion, fairness, honesty, reverence, peace, joyfulness, success, harmony, beauty, and so many more of the greatest affairs in the experience of humankind.

Many of the ethical concerns that we may face are not clearly black or white.  In actual fact, two people facing the same question could quite possibly make different conclusions, while also judging that they each have made the best principled conclusion.  Why?  Because ethical judgements are established in accordance with one’s moral character.   When it pertains honorable behavior, we each march to the beat of different drummers, and as such, will make different decisions that are miles apart, on similar issues.

In our new millennium with its expanded technologies, no one would debate that business ethics are being dissected now, more than ever.  The Internet is not unaffected when it comes to the subject of ethics — security of personal data, spam, privacy, and general considerations of trust are all factors with which the genuine online marketer must learn to contend.

We need to begin by remembering that appropriate marketing ethics in the offline world apply in the online world, just as much.  For instance, false advertising is still something that just shouldn’t be done.  Simply put, never, ever attempt to bamboozle your customer, be prepared to support your claims, and always deliver on what you promote.  That which you sell has got to have the exact qualities of what you claimed it to have.

Business ethics require a business plan.  Without one, your promotions as well as your product, tend to be “loose as a goose.”  A company’s ethics are built on its self image, its vision for the future, and its stance in the community.  Business ethics do not take place in a vacuum.  The sharper the company’s plan is for profits and service, growth, and stability, the longer its commitment is, to ethical business practices.

As a business owner you must set your “acceptable level” for ethical behavior.  Make integrity a mainstay value; be honest with your customers and employees; always follow the rules; never “bargain” with your principles; and remember — the “right” thing is not always the reverse of the “wrong” thing.  Follow the things in this short paragraph, and your customers will respect you.  Your employees will keep on being loyal.  These are necessary ingredients to a thriving business.

While we can point incriminating fingers at corporations, lawmakers, and those in political places, we each have a personal accountability to be part of the cause and solutions for the ethical fabric of our everyday lives.  So, how can we support one another in these raging disputes?  What can we do to assist each other so that we all can arrive at ethical decisions, and conduct ourselves in the best ethical manners?

Again, I’d like to repeat that there is never a compromise for ethical standards.  Not only is this important on an unseen, deeper level, it is also a basic component of long-term business or personal success.  A breach of ethics does absolutely nothing to help a home-based business — small and therefore more vulnerable — but it does risk destroying what you’ve worked so hard to establish.

Every ethical business person should be encouraged, even challenged, to stand up and make your voice heard when you come in contact with unethical behavior. You not only have the right to do this, you truly have the responsibility to do so.

Life is just too short for wasting time with people who are not trustworthy and believable in their actions.

To your success,

Scott

Hi everyone, sorry I haven’t been writing much here on this blog, and I haven’t sent out many emails either.  I have been depressed since fall of 2007.

I found out that one of my brothers has terminal stomach cancer.   He his still seeing doctors about this and I really don’t have much information on his current condition.  While he was being treated for this in early December my brother found his stepson in his house hung to death by a rope.  I found out later, that he committed suicide over a girl(he was just a young teenager).  So parents talk to your kids, don’t let something like this happen in your lives.

I know some marketer might have a big sale or something of that nature, but I really don’t like to prey on people for money to help someone that they don’t even know.  Not my style.

I hope the folks on my list can forgive me for not being more involved these last few months, but I will be more active now.

Take care,

Scott

ps: Give someone you know a hug today!