Articles:
Distinguish Between Marketing and Sales:
Marketing and sales are among the most crucial factors of a
business’s survival in the marketplace. While both are
dependent on one another numerous people confuse marketing with sales
and vice-versa which is a great misunderstanding. Marketing
involves designing a product according to the wants of the market and
customers, promoting the product by advertising and setting up a
competitive price for the product. Marketing is a platform which
drives sales. While on the other paw the sales method is what you do to
successfully sell a product. Sales and marketing jointly is a
part of selling and one cannot do without the other. They can
also be called activities. The success of a business is vital to
the success of these two significant activities.
Marketing is the backbone of a company’s future and launching pad
for the sales. While the marketing procedure covers the design of
the product, advertising etc. the sales process is the execution of all
the efforts which involves direct interaction with customer either by
in-person meeting or cold calls or by networking. But there is always
an ongoing competition between the two, one claiming dominancy over
other. The marketing people state they have an upper hand as they
think it is they who designs the products, lays down the strategy and
also produces tools necessary for sales. They say sales are the
outcome of marketing and thus should follow its directions. The sales
people might not agree to this view and may be completely reverse in
their opinion. They think that it is the sales people who in
reality sells a product and brings money to the business.
Many experts believe that marketing should play an important role among
the two. A prosperous marketing campaign attains sales easy and
makes people believe that it is actually the sales people who are the
governing leaders. The most important function of marketing department
is to create opportunities for the sales department. Marketing drives
sales and sales drives companies’ success. Marketing is
like a life-support system for sales, one who is perpetually backing up
the sales department and enabling them to successfully deliver the end
product. There shouldn’t be a race to gain supremacy over another
department but a race to win the market and customers working together.
Several businesses unite sales and marketing together but in reality
they have different objectives. While the sales department is
interested in satisfying the demands of what the customer asked for,
the marketing department is actually busy studying what the market
requires. The goal of the marketing department is to anticipate
how the market will shape up in future. They should envision
their product catering to the needs of the market for next few years
and be ready to make design alterations in their product accordingly.
It is very important that a company incorporates their sales and
marketing department in a well fashioned manner. It is the correct
consolidation of these two important entities that fuels the growth of
a company. The sales people should not be simply treated as the
cash collectors. Each department has its own role and should go
hand in hand in selling the product of the company and should be the
frontmost all important criteria.
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